As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals — ...

Kristina brings 15+ years of experience working within Omnichannel Marketing, Data & Marketing Technology. Kristina provides clients with CDP selection, design, and implementation support, coaching ...

The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. That’s according to the 2025 State of Demand Gen Report from The ...

There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, ...

A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. In general, public trust ...

HubSpot unveiled a whopping 111 updates last month, and we’ve identified the 14 most impactful changes to optimize your team’s performance and strategy. HubSpot’s January 2025 updates focus on helping ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! MarTechBot is thinking ... Ever wondered if your Mac mini M4 Pro could become an LLM ...

Meta somewhat quietly introduced Signals Gateway last week, describing it as a solution that helps businesses maximize the value of their first-party data. Of course, Meta didn’t wake up last week and ...

Generative AI isn’t just transforming marketing — it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, ...

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential ...

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your ...

Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets. Key components of Web3 ...