Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

Twenty-five years ago I made the decision to join a couple of Stanford graduate students who were building a new search engine. Their names were Larry and Sergey. I saw the potential of what they were ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

In the last few months, we’ve experienced enormous tragedy and loss. As people around the world have felt the devastating impact of the COVID-19 crisis, they’ve dealt with illness, loneliness, ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

Last week, using a giant pair of gold scissors, YouTube and Hollywood Park officially opened YouTube Theater for business at a ribbon-cutting ceremony. The new 6,000 seat performance venue located at ...

Editor's note by Neal Mohan, Chief Product Officer: For creators, building a business isn’t a one-size-fit-all approach. Some may gravitate towards tools like channel memberships while others may ...

We periodically update our Terms of Service to make sure they are clear, easy to understand and meet the needs of our partners, advertisers and viewers. Starting ...

Each month, more than 2 billion people come to YouTube to listen to their favorite music. Navigating the expansive landscape of great music has become a job within itself. With all of the amazing ...

The only thing better than a perfect song is the perfect next song. On YouTube, fans have created over 4 billion music playlists—including 1.8 billion public ones—so you can find the right soundtrack ...

Whether you’re rooting for the Kansas City Chiefs to repeat their Super Bowl-winning championship season, or faithfully following your team, this upcoming NFL season is sure to bring all the ...

As we settle into 2021, many of us are still trying to process what we lived through over the past year: the heartbreaking attack on the U.S. Capitol, the pandemic, contentious election seasons, and ...