Hi-Chew is getting in on the brand mascot resurgence. The Japanese candy brand has introduced a new character named Chewbie ...

At Ad Age’s Business of Brands conference executives from Billups and Cognitiv spoke about how using AI boosted an OOH ...

Holding back dollars and declines in custom content among impacts of political pressure on investment in diverse-owned media.

As it looks to attract more customers to its platform, Airbnb is putting media dollars behind its new co-host network. The ...

Gen Z has sparked change in the advertising industry, including by urging brands to uphold their values and move with ...

In principal-based buying, a media agency functions as a principal, unlike its traditional role as an agent. Such agencies ...

Korean fried chicken chain Bonchon is betting on Gen Z’s love of unique food experiences by hiring Carson+Doyle, an agency ...

Sam’s Club launched its collection with Remi Bader as a growing number of Gen Zers become members of the warehouse chain.

Among today’s creative highlights, Leo Burnett and McDonald’s U.K. create intentionally glitchy assets for a McRib campaign; ...

California Pizza Kitchen has announced a new agency roster, with Iris Worldwide as creative and social agency of record. Push will oversee special projects and extensions, while Acadia, which has been ...

Amazon revealed a “complete overhaul” of its demand-side platform after giving the ad tech platform what it hopes is a better ...

This year’s marketing job market has been defined by inconsistency. Employment in advertising, PR and related services has ...