Caught in the culture wars, the restaurant chain went back to its old look—experts say it's the right move, but the chain ...

Agencies create the most value by guiding brands through careful, incremental changes that build trust and impact, rather than chasing risky overhauls.

J.Crew used AI in Instagram images and attracted criticism.

In the latest example of the Taylor Swift effect, brands are rushing to leverage the swell of social media excitement around Swift and NFL star Travis Kelce’s engagement, which the couple announced in ...

Caught in the culture wars, the restaurant chain went back to its old look—experts say it's the right move, but the chain could have done things differently.

Is all the razzle dazzle still worth it? Do marketers even care? Ad Age takes a deep dive.

These startups, including ZeroClick from the co-founder of Honey, want to build ads for AI, but the paid messages don't ...

The “Gold Squad,” dreamed up by Preacher, hits Dallas Fort Worth and will also head to Chicago, San Diego and Atlanta.

Ads and packaging translate woofs and barks into copy readable by humans.

How brands can embrace the absurd, chaotic social content that will earn Gen Z's loyalty and attention.

These startups, including ZeroClick from the co-founder of Honey, want to build ads for AI, but the paid messages don't ...

AI platforms are replacing traditional search engines, and marketers must adopt AEO to ensure their brands stay visible in AI ...