How well do you know your marketing basics? As a new business owner, it's likely not the top of your list of skills to refresh or learn, but it should be an important one. After you've just launched a ...

Imagine a CFO saying, “Well, I’m not a CPA, so I don’t know the difference between an income statement and a balance sheet.” After the CEO picked his jaw off the floor, he would likely fire that CFO ...

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...