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Gap on Tuesday went live with a new fall campaign dubbed "It's Our Denim Now" that the brand in a press release emailed to Retail Dive said "aims to celebrate inclusivity and focus on the heritage of ...

Tue, September 23, 2025 at 3:40 PM UTC Artists who have made the denim look a signature part of their wardrobe include Charli XCX and Tate McRae, who are known for their grunge, sporty aesthetic.

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Gap today (Aug. 19) launched a global fall 2025 campaign starring global girl group Katseye, according to details shared with Marketing Dive. “Better in Denim” includes a 90-second spot set to ...