Benedict Cumberbatch, Keira Knightley, Macaulay Culkin in 2025 Christmas ads - Amazon, Waitrose, Home Instead As they have time and time again, companies on both sides of the pond are gifting TV ...

Emotional response data from System1’s Test Your Ad platform and Competitive Edge database shows that this year’s festive ad frontrunners are leaning into characters, consistency, and cultural ...

The Christmas ads of 2025 feel refreshingly real, not your cookie-cutter sparkle-fests. Across APAC, brands are ditching the glitz for stories that hit home amid economic squeezes and evolving ...

Christmas adverts tug at the heartstrings of the nation year after year, and the touching stories and emotive music have us reaching for the tissue box time and time again. Like your favourite ...

As they have time and time again, companies on both sides of the pond are gifting TV viewers with cinema-quality Christmas advertisements this year, hoping to charm even the Scrooges among us.