However, when the deal does go into effect, all UFC events will be streamed on Paramount+, with a select few even set to air on CBS. White has hinted that Paramount's premium $12.99 subscription will be required to stream UFC fights, though that is a huge price drop from the current cost of PPV events.

Joe Rogan sees the UFC's deal with Paramount helping the sport grow exponentially.

Paramount will become the new home to all UFC events in the U.S., while UFC's CEO says the White House may host a July 4 event broadcast on CBS.

David Ellison’s Paramount is off to a loud start, rolling out a James Mangold/Timothée Chalamet crime drama and a $7.7 billion, seven year UFC deal . Will the studio’s bold strategies play out as intended?

Under the agreement with UFC owner TKO Group Holdings, streaming service Paramount+ will from next year carry the complete U.S. slate of 13 numbered UFC events and 30 'Fight Nights.'

For years, the UFC Apex has been a polarizing venue. At the same time, the UFC’s usage of the Apex in a post-quarantine world has faced relentless criticism as a downgrade from packed arenas. Fighters note its lack of crowd energy,

Paramount’s new leadership team springs immediately into action with an ambitious film slate and a muli-billion dollar UFC deal.

The meet and greet was at UFC 306 at the Sphere in Las Vegas nearly a year ago. In the luxury box of TKO Holdings, which owns UFC and WWE, were media luminaries: Amazon’s Jeff Bezos, Disney’s Bob Iger and the future leader of Paramount, David Ellison, CEO of Skydance.

During an episode of his Pound 4 Pound podcast alongside Kamaru Usman, ‘Triple C’ predicted the UFC-Paramount agreement to catapult the sport of MMA in a massive way. “Think about it, Kamaru, $7.7 billion, bro,” Cejudo said.