For this week’s Agency Advice, we give marketing leaders the right of reply to decades of media that all predict a hellish ...

The growing adoption of AI, from large-scale players to everyday chatbots, signals a shift in how workflows are evolving. For advertisers, AI offers the promise of sharper strategies, higher return on ...

A new report lists an unsurprising top three in the B2B brand world, with rising success from Asia and AI leaders.

Kantar used the 20th anniversary of its BrandZ report in New York this week to deliver a clear message to marketers: your ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...

There has been even more streamlining at agency network WPP. This time, Grey is “aligning” with Ogilvy but retaining the name ...

For the first time, the organization has handed over its British Pavilion to an international team, while Templo has ...

London, It’s Our House’ also features a host of stars from the club’s men’s and women’s teams, as well as Madness lead singer Suggs as a cab driver.

At BrandZ’s 20th anniversary in New York, Ryan Verschoor revealed how a strategy shift from acquisitions to brand-building helped Corona top the list as the world’s most valuable beer brand.

Last year, Publicis execs descended on Cannes Lions with one mission: take the bullshit out of AI for clients.

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

What’s more, as people make purchasing decisions, the data pool gets whittled down. With curation, audiences are dynamic and updated in real-time, which means it captures potential travelers’ latest ...