As the most cost-effective channel for enterprises today, SEO also adds incremental business value in a number of ways. Founder and CEO of BrightEdge, Jim Yu highlights seven ways SEO is valuable.

The confusion and misinformation surrounding link-building is truly breathtaking. It’s really no surprise, thanks to Google and the FUD they’ve spread. I was recently reminded about just how deep the ...

Organic traffic is the best shareware way to attract visitors who already want to make a deal. You should conduct a good SEO analysis and take care of the quality of your site to increase it. You can ...

Life in lockdown led to a huge uptake in media consumption, including a 44% worldwide increase in social media use according to Statista. While the COVID-19 pandemic has shell shocked the world, many ...

We've set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. In this instalment, we’re going to look at Audience Reports: what you ...

The COVID-19 crisis has considerably affected the digital marketing sphere. Are there any positives? Serpstat's VP of Marketing shares fresh statistics from their anonymous survey. More than 4500 ...

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in ...

Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously impact on your SEO. The industry has long questioned the permanent ...

Your online website is the digital portrayal of your business so it's important to investigate the factors that give it credibility. Your online website is the digital portrayal of your business.

Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM ...

An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. Unlike a traditional audit, this one is performed ...

Sometimes we get carried away with details, letting the big picture slip from view. However, when it comes to SEO, the devil isn’t in the details or yet another little known keyword targeting and ...