Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a ...

SEO - Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key actions will help integrate AI into marketing.

Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands?

An important and familiar marketing and sales tool is the customer case study. Customer case studies present an account of what happened and how you enabled a specific customer. They illustrate key ...

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the ...

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

Your customers no longer want to be treated as if they are consumers who all think alike and look alike and are therefore replaceable. Today, people are seeking value and meaning in many areas of ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...