Reluctant Audiences for Journalism” shares thoughts on what news companies can learn from reader response post-U.S. election.

Considering the growing popularity of AI tools used for creating content, images, and videos, the concern about widening ...

A recent discussion among members of the INMA Product & Tech Initiative advisory council brings forward pros and cons of ...

Collecting and analysing social media data on top-performing posts, audience engagement, and even less successful efforts is ...

Personalisation efforts on the front page of Schibsted titles have grown subscriber click-through rates by 25% and engagement ...

The Subscriptions Town Hall will look at how the news media industry was affected by the events of 2024 and what companies ...

“In a bid to improve content discovery, the Times is updating the way readers find stories, sections, and products in its app. While users land on the Today feed and can scroll through stories as ...

Pundi Sriram, chief product officer at The Hindu, explains that although the news company was late to the personalisation ...

Paywalls have become more sophisticated as technology advances. During the recent Subscriber Acquisition Master Class, ...

During the recent INMA Product & Tech Initiative Town Hall, Christoph Zimmer, chief product officer at Der Spiegel, and Riske ...

Michael McCarthy, senior director of AI, sales, and business solutions at Hearst Newspapers, explains how the U.S.-based news ...

Jodie Hopperton, lead of the INMA Product & Tech Initiative, shares lessons from Google, Apple, and OpenAI and what 2025 ...