WPP has appointed management consulting firm McKinsey to advise on its much-anticipated strategy review. The UK-based agency ...

COP30 opened amid mounting pressure on sectors like advertising to reconcile their climate responsibilities with ongoing ...

AI and advertising have taken up a fair bit of space in recent times. Look at this in the context of brand-name agencies in a ...

EXCLUSIVE: LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity ...

McCann Worldgroup India, with its philosophy of ‘Truth Well Told’, has launched new campaign for Hero Splendor+. The campaign ...

Authentic brand involvement has a powerful role to play in sustaining this change. When brands choose to participate not for ...

Jaro Education, a publicly listed edtech companies, has released its latest ad film featuring National Award-winning actor ...

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling ...

Articles written by Upasna Dash ...

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of ...

Lumikai’s ‘Swipe Before Type’ report reveals that India’s digitally-native audience is young, data-hungry and highly willing ...

NDTV has announced the appointment of Sucherita Kukreti as Senior Executive Editor & Prime Time Anchor, NDTV India.