Authentic brand involvement has a powerful role to play in sustaining this change. When brands choose to participate not for ...

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of ...

McCann Worldgroup India, with its philosophy of ‘Truth Well Told’, has launched new campaign for Hero Splendor+. The campaign ...

Lumikai’s ‘Swipe Before Type’ report reveals that India’s digitally-native audience is young, data-hungry and highly willing ...

AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the ...

An Ipsos survey reveals that fragmented climate communication from governments, businesses, and activists leaves citizens ...

Jaro Education, a publicly listed edtech companies, has released its latest ad film featuring National Award-winning actor ...

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling ...

It spotlights play as the spark for curiosity, creativity, and problem-solving.

Articles written by Upasna Dash ...

DSP Mutual Fund introduces ‘No More’, an investor education initiative highlighting the risks of impulsive financial decisions.

The wall, painted with Birla Opus Calista, showcased the paint’s advanced stain resistance and effortless cleanability, ...