Virgin Voyages is looking to make a mark in the branded TV game with a stand-alone reality competition series inspired by HBO ...

Hi-Chew is getting in on the brand mascot resurgence. The Japanese candy brand has introduced a new character named Chewbie ...

At Ad Age’s Business of Brands conference executives from Billups and Cognitiv spoke about how using AI boosted an OOH ...

In principal-based buying, a media agency functions as a principal, unlike its traditional role as an agent. Such agencies ...

Gen Z has sparked change in the advertising industry, including by urging brands to uphold their values and move with ...

As it looks to attract more customers to its platform, Airbnb is putting media dollars behind its new co-host network. The ...

Holding back dollars and declines in custom content among impacts of political pressure on investment in diverse-owned media.

Korean fried chicken chain Bonchon is betting on Gen Z’s love of unique food experiences by hiring Carson+Doyle, an agency ...

Sam’s Club launched its collection with Remi Bader as a growing number of Gen Zers become members of the warehouse chain.

California Pizza Kitchen has announced a new agency roster, with Iris Worldwide as creative and social agency of record. Push will oversee special projects and extensions, while Acadia, which has been ...

Among today’s creative highlights, Leo Burnett and McDonald’s U.K. create intentionally glitchy assets for a McRib campaign; ...

Amazon revealed a “complete overhaul” of its demand-side platform after giving the ad tech platform what it hopes is a better ...