Samsung is rolling out the best deals of the year for Black Friday and the Galaxy S24 Ultra is at the forefront of this promotion. If you opt for the 512GB version, you’ll only pay the price of the 256GB model as you get double the storage at no extra cost.

A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

The Samsung Galaxy S24 Ultra, a pinnacle of smartphone innovation per Android users, is currently available at a big 25% discount for Black Friday, bringing its price down to $1,069.99 from the original $1,419.99 (the 512GB variant).