Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Instagram is taking its short-form video format to a bigger stage—literally. On Tuesday, the platform launched Instagram for TV, debuting initially in the United States on Amazon Fire TV devices. The ...

Meta is giving Instagram users a rare glimpse into why certain posts are showing up on their Reels, the platform’s feed of algorithmically curated videos. Starting today, users will now see a list of ...

Instagram's VP of product Tessa Lyons tells THR that the Meta-owned tech giant is betting that a TV app will be quickly embraced by consumers. By Alex Weprin Senior Editor The battle for the future of ...

Meta is taking the Instagram Reels experience to the larger screens in its latest testing program, with the dedicated TV app now launching exclusively on Amazon Fire TVs in its early availability.

Last month, Instagram began rolling out a new set of controls that allowed users to personalize the topics recommended to them by the Reels algorithm. Now, Meta is making that feature available to all ...

In brief: After years of experimentation and algorithmic fine-tuning, Reels has emerged as Meta's most promising growth engine. For a company that spent years trying to catch up to TikTok, the next ...

As Meta moves to prioritize Reels across its flagship social platforms, data from market intelligence firm Sensor Tower shows that the majority of ads are now appearing on the vertical short-form ...

Advertisements shown via Reels rose 35% in 2025 on Meta's Instagram (META) and made up more than half of all the ads shown on the platform, according to data from Sensor Tower. Watching Reels made up ...

If you’ve ever caught yourself “just watching one more” short video… You already understand the power of Reels Media.