In celebration of spring, Apple is releasing a very nice new purple finish for the iPhone 12 and iPhone 12 Mini. Purple joins the existing 5 colors and continues to make the 12 Apple’s most colorful ...

Sky blue isn't a new color for Apple. It's the featured shade of the current M4 MacBook Air, a shimmer of cerulean so subtle as to almost be missed. It's silver left too close to an aquarium; silver ...

By comparison, the blue (just "blue") color of the iPhone 12 was unmistakably bright blue. In fact, the non-Pro lines have embraced vibrant colors. It's as if Apple is equating "pro" with ...