Automotive heads up displays (HUDs) have been around as far back as 1988, and while they’ve gotten brighter and more colorful over the years, even today’s most sophisticated implementations still feel a bit primitive.

Hyundai Mobis unveiled a full-windshield holographic display at CES 2025, allowing critical information to be projected onto the windshield. The commercialization of this technology is expected by 2027.

Mobis integrated a series of projectors under the vehicle's dashboard, and at CES 2025, the company shared a prototype of the technology through Hyundai Mobis' KIA EV9 with the 'transparent display' which offers a new kind of vehicle-to-driver experience.

Hyundai Mobis, the top auto parts maker for Hyundai, Genesis, and Kia, has unveiled the world's first full-windshield holographic display at the Consumer Electronics Show (CES). The innovative tech marks a major leap in the evolution of in-car infotainment systems.

Hyundai Mobis introduced what it says is the “world’s first” full-windshield holographic display at CES 2025 in Las Vegas, co-developed with German optical firm Carl Zeiss. This technology allows drivers and passengers to access essential information through the front windshield, eliminating the need for a traditional display, it is claimed.

Hyundai Mobis is showcasing 16 strategic products including electrification components, vehicle electronics, chassis and lamps for global business opportunities.

Hyundai Mobis, a leading global automotive supplier, has introduced the world's first full-windshield holographic display at CES

SEOUL, Jan. 9 (Korea Bizwire) — At CES 2025 in Las Vegas, Hyundai Mobis revealed its cutting-edge “holographic windshield transparent display” technology, marking its first public demonstration in a real vehicle.

Hyundai Mobis, a leading Korean car parts manufacturer affiliated with Hyundai Motor Group, unveiled the world’s first holographic windshield display at CES 2025 in Las Vegas, the US, marking a futuristic shift in passenger car cockpit design.

Hyundai Mobis has introduced a Kia EV9 equipped with a holographic head-up display. It uses a projector and special film to display images and video on the windshield. Pre-development wrapped up last year and mass production could begin as early as 2027.

Hyundai Mobis unveiled the world’s first full-windshield holographic display at the CES 2025 tech trade show, hoping to redefine the future of in-vehicle display technology, the auto parts maker said Thursday.