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Bose Acquires McIntosh, the Leader in Luxury, High-Performance Audio
(PR) Today, Bose Corporation, a company synonymous with delivering amazing, premium audio experiences since its founding, announced the acquisition of McIntosh Group, the parent company of ...
Harvard Business School7y
Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre
Dolan, Robert J. "Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre." Harvard Business School Case 518-036, November 2017. (Revised April 2019.) ...