The Toy Story is built on the concept that toys are alive, and when no one is looking they move around and talk and think all ...

Do you have $600 burning an asteroid-sized hole in your pocket? If so then the new Buzz Lightyear robot might be for you. A collaboration between Pixar and smart toy company Robosen, the new Buzz is ...

Bonkers Toys, one of the fastest-growing U.S. toy companies, and Invisible Narratives, the first-of-its-kind Tra-Digital ...

Toys for Tots is getting ready to launch its annual gift donation campaign to ensure that local kids will be able to open a ...

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

Ryan Kaji has 37 million subscribers, multiple YouTube channels, a toy brand, and a new movie. His father insists he’s a ...

In a viral video with more than 1.6 million views, nurse and mother Andrea Martinez (@andreamartinez_95) warned against ...

Are we going to see sights we’ve never seen, or will a View-Master adaptation make us want to claw our eyes out? Only time will tell, but it seems Mattel is moving forward with a live-action movie ...

“Heroes of Goo Jit Zu is a natural fit with the Man of Action experience and expertise. Our conversations with Moose made it ...

If your six-year-old can draw a recognisable dinosaur, then as likely as not, it’s thanks to Rob Biddulph. During the first ...

Now is the best time to snag the Lego set or board game of your kid’s holiday dreams with our favorite Prime Day toy deals.

According to NielsenIQ, the pet industry is up from year. But that's not the full story. Growth is stalled in many ways and ...