Welcome back to Next-Gen Console Watch. This week Daemon, Max, and Ryan take a look at recent comments made by Xbox president Sarah Bond that liken the next-gen hybrid PC Xbox to a 'premium' experience.

A PC-like Xbox will need to compete against Sony's officially confirmed 'next-gen' console.

The final Xbox Series X console exclusive of 2025 gets a release date, and it's coming to the Microsoft Store soon.

Microsoft is initiating a second price hike on its existing series of Xbox consoles sold in the US, raising prices of all Xbox Series S|X models starting on October 3rd, 2025. For the Xbox Series S 512GB, the price is increasing from $379.99 to $399.99, a ...

After raising prices on Xbox consoles and subscriptions, Microsoft is now turning its attention to Xbox developers. Sources familiar with Microsoft’s plans tell The Verge that the company is significantly increasing the price of its Xbox Development Kit (XDK) — the custom hardware used by developers to build Xbox games.

The company's president, Sarah Bond, revealed in an interview that the next-gen Xbox will be "very premium". It'll be a "very high-end, curated experience," she said. And that is likely to mean that it'll cost considerably more than the Xbox Series X.

Ben is a News Writer at Pure Xbox, and is a fan of action, racing and straight-up shootin' in any Xbox game he can get his hands on. When he's not clutching an Xbox controller like his life depends on it, Ben spends his time listening to music that's far too old for him, watching football on the telly and probably eating somewhere.