At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

A decade after Samsung’s Family Hub Refrigerator symbolized the smart home revolution, “smartness” alone no longer sells.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Entrepreneurship has always been the backbone of innovation and progress, and in the ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Vertical marketing systems are ways that companies work together to streamline marketing for an entire distribution chain. These types of processes typically reduce costs and increase profit, while ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If money were no object, how many more off-site events would your marketing team attend? How ...

Learn what a counterparty is, categorized types, real-world examples, and the risks involved in financial transactions.