Frey was WCW's Executive Vice President briefly in 1992, but was not responsible for the BattleBowl tournament and event that took place in November 1993.

The first time the BattleBowl concept was used by WCW was at Starrcade in 1991. BattleBowl would air as a standalone pay-per-view event in 1993. That night, the late Vader emerged victorious.