Sweden wants to become the first country to trademark its name. The country's tourism office detailed its efforts in a press release on Tuesday, saying that it has applied through the European ...

While a country cannot trademark its name, a recognized travel destination can. So, Visit Sweden is taking the cheeky but unprecedented move to resolve the issue by applying to trademark the ...

A recent study commissioned by Visit Sweden has found that an incredible 50 percent of respondents in the United States are not entirely sure they could decipher the differences between Swedish ...

Aussie expat Justine Armour, one of the industry’s most lauded female creative leaders, is to join Forsman & Bodenfors as the ...