Digital influencers like Imma, Kuki and Nobody Sausage are growing in popularity on social media and shifting the way we interact on our favorite platforms. Hi, Astrid. Welcome to "In the Know-- ...

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

In 2025, AI influencers moved from fringe novelties to mainstream digital presences commanding attention, brand deals and large followings online. As technology and marketing strategies evolve, these ...

Following TikTok's development of virtual influencers, Meta is launching the first test of its “AI Studio” platform -- which will allow Instagram influencers to engage more users by creating AI ...

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

Digital influencers are growing in popularity on social media, shifting the way we interact on our favorite platforms. In this episode of ITK: Behind the Screens, our host, Niamh Adkins (@niamhadkins) ...