If you’ve ever felt that society runs on social media, you’re not alone. A brief scroll through any popular social media platform displays a wide variety of trending topics, events, people, and more, ...

It's no secret that blog posts can go viral when they're well-written and offer valuable content. But what are the types of blog posts that are more likely to go viral? In this post, we'll look at ...

In a world where likes and shares are often seen as the ultimate markers of success, businesses are increasingly looking to dig deeper into the metrics that really matter. Viral marketing campaigns — ...

Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business ...

Corporate marketing campaigns invading popular media have been a thing for longer than one will remember. Even before the advent of internet these adverts were creeping into your favorite films and ...

In a world obsessed with popularity, is viral video the best route for B2B brands – and what does it take to get there? Jessica McGreal investigates The viral epidemic has hit. Whether it’s likes, ...