WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

The Drum had an exclusive preview of the work before it launched today. Here, Mark Elwood and Andrew Long of the fast food ...

The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — ...

But through the recent tangled twists and complicated turns of this tale, one character has remained set on a plan for remaking TikTok in a new, more user-friendly image: entrepreneur Frank McCourt.

The next ad you see on TikTok might not feature a human at all. With new features like avatars and instant video generation, ...

WPP Open, the agency’s AI-powered marketing platform, will integrate TikTok Symphony’s avatars, AI-dubbing translation and video generation tools for its 50,000 WPP employee users and clients — all to ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival.

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

Zong, Pakistan’s leading digital technology innovation company, has been honored with the Best Digital Campaign (TikTok) ...