The broad brush approach of linear TV advertising has been replaced with precise audience targeting, segmentation and budget control.

Despite the hype about streaming services, traditional broadcast television still dominates advertising dollars. This year, ...

Sarah Pochin used her first Commons appearance to call for a burqa ban. Now, the Reform UK MP has made headlines again, said The Guardian, by telling a TV phone-in show that adverts contain too many ...

New research using smart TV data reveals that traditional methods have overestimated the impact of TV ads by over 50 percent.

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The arrival of ATSC 3.0/NextGen TV—and its ability to combine broadcast with IP—has the potential ...

Add Yahoo as a preferred source to see more of our stories on Google. Magnum used Kylie Minogue’s hit Can’t Get You Out Of My Head for a new ice cream range Songs from the Nineties and Noughties are ...

It’s that time of year again when the biggest brands in the UK launch their Christmas adverts, with huge names battling it out to be the most talked-about version on offer. John Lewis, Marks and ...

UK viewers are expected to watch almost a trillion television adverts in 2012, with the average person seeing 49 ads per day, according to new research. In a report coinciding with the start of the ...