Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

A good way to construct an effective marketing plan is to use the SMART outline. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. If you develop your company's goals and ...

Following a framework can make objectives feel rigid. Here’s how to use smart goals in a way that’s tailored and effective Setting goals for your team can be daunting, especially when you come at ...

When you set a clear objective, you or your direct reports are able to focus attention and energy on a concrete aspiration—anything from a small task to a career ambition. In fact, it's not really ...

It’s important to make sure that you have meaningful and realistic objectives for your SharePoint solution. If you want business decision makers to pay attention, your objectives need a measurable ...

When starting a business, people often have unstated goals—like simply surviving the first year. Others, like Amazon, set clear, ambitious objectives, such as "make history and have fun." Aims → ...