Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence ...

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YouTube, the internet’s biggest video streaming platform, continues to flex its muscles as an advertising powerhouse, again ...

About one-quarter of advertisers plan to cut spending on social media site X (formerly Twitter) next year, according to a new survey of marketers by Kantar. That would mark the biggest recorded ...

At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category. Read the full article ...