Do we truly own our own faces? Amplify's Aron Solomon dives into the challenges intellectual property laws, privacy ...

In an era where collegiate athletics are being transformed by NIL opportunities, high school phenom Nate Ament has emerged as ...

Hailey Van Lith’s journey from a small-town basketball prodigy to a collegiate superstar is nothing short of inspiring.

The new normal in college athletics is an old idiom: keeping up with the Joneses. A new app may help Oregon State student-athletes do precisely that. Earlier th ...

Name, image and likeness deals are a billion-dollar marketplace, and athletes at smaller universities are still figuring out ...

Clemson linebacker Sammy Brown is taking NIL to the next level with All In Outdoors, a brand that lets fans book hunting and ...

By By Ella Armstrong, Caroline Burk, Ty Cazeaux and Christian Gladney/LSU Manship School News Service; featured photo ...

Athletic Brewing Company has signed new partnerships with six college basketball ... on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors ...

The Texas A&M athletic director, as well as former athletic director Ross Bjork, now at Ohio State, will serve on the ...

The Oklahoma Senate approved Senate Bill 490 on Monday. The bill amends the Student Athlete Name, Image and Likeness (NIL) ...

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For college athletes, March Madness is more than just a championship quest—it’s the most significant branding moment of their careers. The NIL era has amplified this spotlight in several ways ...