Marketers are not “afraid” of an expanding search landscape. Ninety-four percent who participated in a recent study said they feel at least “somewhat” prepared to optimize their brands for AI search, ...

We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on the potential benefits and challenges for advertisers when it comes to ...

Jim Cowie and Maria Xynou join an M-Lab community call to discuss challenges to constructing and using internet performance datasets. Watch the full Community Call on the Measurement Lab's Youtube ...

The new year offers a fresh start—a chance to reevaluate, recharge and prepare for the race ahead. For businesses, this means setting ambitious goals, reviewing past performance and strategically ...

Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch attribution (MTA) and media mix modeling (MMM) in favor ...

CTV advertising is the latest evolution in digital advertising to suffer from measurement whiplash. Advertisers have rapidly embraced new streaming ad technology but their measurement approach hasn’t ...

Television consumption behaviours in the US have changed dramatically during the last decade, making measurement increasingly challenging as the landscape becomes more fragmented and complex. With the ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...