IMS Health's recent report "Engaging Patients Through Social Media" picks up on an oft-heard theme in digital health, and for the first time backs it up with quantitative data. Pharma is behind on its ...
Watch your local TV station long enough; eventually, you will find an ad or two about a promising new pharmaceutical. That’s because leading industry players spend millions of dollars on ...
The pharmaceutical industry is reaching a turning point in patient support. | Life sciences leaders say patient support is ...
In this podcast, engagement advocate and cystic fibrosis patient Thomas Smith, interviewed by Basile Trimbur, Medical and Scientific Officer, Patient Advocacy Lead at Kayentis, tells us about being ...
How pharmaceutical companies engage with prescribers and patients is evolving in the face of digital transformation. Gone are the days of time-consuming office visits. Expanding on my previous ...
Across healthcare, the patient relationship is being reimagined. Pharmaceutical manufacturers are investing heavily in direct-to-patient (DTP) engagement models, building digital platforms, ...
Pharma’s direct-to-consumer platforms are having a moment in 2025. Building off the debut of Eli Lilly’s LillyDirect and Pfizer’s PfizerForAll offerings, Novo Nordisk unveiled NovoCare earlier this ...
The growing prominence of health tech enlisting artificial intelligence has led to a lot of practical applications for automating a wide variety of administrative tasks, analyzing medical images for ...
Populus Releases First-of-Its-Kind Virtual Care in America: The Populus Report Showing Patients, Providers and Pharma Marketers Are Converging Around Virtual Engagement That Drives Real Outcomes ...
DarioHealth, a digital chronic-condition management platform, announced a collaboration with an unnamed pharma company that will leverage DarioConnect (formerly Twill Care) to advance its ...
Embedding access tools at prescribing reduces manual enrollment, portal switching, and late activation, enabling faster ...
The new platform services subscription contract with a top six U.S. pharma client marks a pivotal shift in Dario's pharma channel, transitioning the business model from milestone-based to recurring ...
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