Because Google prioritizes user-centric metrics like page speed, mobile responsiveness and intuitive navigation when ranking search results, it is essential for brands to optimize their websites’ user ...

Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging ...

Max Cyrek, CEO of Cyrek Digital, is an SEO expert, web designer, and digital marketing consultant with over 10 years of experience. Most businesses probably want their websites to be placed higher in ...

Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve make your site respond faster to user ...

Opinions expressed by Entrepreneur contributors are their own. Business owners have been reeling from Google’s one-two punch last year in changing the way it ranks searches online. The good news is ...

Google Optimize, the freemium A/B testing and analytics Google tool, is being sunset. Google Optimize and its larger enterprise version, Optimize 360, will no longer be available from September 30, ...

6 tips to optimize your website performance using the Page Speed Insights tool. Ensure a consistent, fast user experience and keep your website stable. Having a fast website is important not just to ...

Google Sites is a simple website builder that stands out, mostly, for its complete lack of cost and complexity. While it may ...

Google Optimize will not be available after Sept. 30. This means you will no longer be able to create or edit experiments, personalizations, or view experiment reports after this date. However, you ...

Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize. Google ...

A website is a law firm’s most important marketing tool – but many firms don’t treat it that way. It’s essential to treat your website as a lead-generation tool. How would you go about doing that?