Soap brand Lifebuoy built relevance for Lifebuoy hand wash and brought about behavioural change in India by encouraging customers to wash their hands before eating. Soap brand Lifebuoy built relevance ...
Lifebuoy, a soap brand, partnered with food delivery app Swiggy in India to deliver hand-washing packs with every food delivery to encourage hand-washing practices amidst the COVID-19 pandemic.
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