This deal aims to revolutionize the NIL business, valuing the players ... return of the first such edition since EA's NCAA Football 14 video game was released back in 2013. Many of the current ...

On Feb. 10, the company struck its first deals with football players at the ... of rights to negotiate their future NIL licensing to sports video games at both the collegiate and professional ...

LSU football landed the top ranked transfer portal class and a top 10 high school class. Here's how LSU got the money for it.

The Oregon Ducks have partnered with Pathway Sports and Entertainment, a company that is focused on monetizing the name, image, and likeness or NIL rights of athletes through the video game EA ...

Florida quarterback DJ Lagway announced on Saturday he is making a six-figure donation to the Gators' NIL collective in ...