New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie ...

Video game adaptations have emerged as a profitable box office genre over the years, but their success is contingent on how ...

The soundtrack – an ambient electronic cloud that's equal parts vast, lonely, and melancholic – is deeply synonymous with the ...

Pictures and Microsoft are mining for box office gold with a different kind of game-to-film adaptation: “A Minecraft Movie.” For the uninitiated, the Microsoft-owned “Minecraft” is a ...

McDonald’s is bringing the world of Minecraft to its menu with a new meal that drops on April 1. Customers can choose a Big Mac or 10-piece McNuggets and get an exclusive collectible that unlocks ...

The fast-food giant is releasing a Minecraft Movie Meal, featuring a new Nether Flame Sauce and collectibles, along with a ...

A 30 percent cut of every sale goes to the app store in question -- this is an industry-standard -- and the lion's share of what's left goes to the creators. "Minecraft needs to take some cut on ...

Tourism New Zealand teamed up with Warner Brothers Pictures and Mojang Studios to enable gamers to “play” New Zealand in ...

McDonald's USA, in a unique collaboration inspired by the upcoming movie, 'A Minecraft Movie,' is launching a limited-time ...

(TNS) — Gamifying learning is all the rage these days, especially when it comes to ed-tech platforms. But the effect that approach has on learning can range significantly, experts say.