All of your questions on Instagram campaign analysis are answered here! To understand the success of your Instagram campaigns you need to know what metrics matter and how to measure each of them.

Tuesday is the last day voters in New Jersey and Virginia can cast ballots in their states’ gubernatorial races, as well as the end of voting in California’s redistricting ballot measure contest and ...

PLUM ISLAND — A noble title for an extremely high tide, a “king tide” might not be a scientific term, but the twice-yearly phenomenon is getting the attention of climatologists, geologists and ...

“While the industry has recognized the need to shift away from served impressions to a metric that provides more meaning in the digital landscape, we are now faced with the challenge of raising ...

Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting ...