A successful brand goes beyond universal recognition. When people encounter the University, we want them to know who we are and what we stand for. To ensure we are presenting the University in a ...

We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a ...

Learn More: Highly Successful Advertising Campaigns How do brand image and marketing affect market share? Creating a positive brand image through marketing efforts is vital to a business's success.