All businesses need to develop a form of marketing strategy. This may be as simple as focusing on building up word of mouth or it may involve a complicated multi-pronged media advertising campaign.

At the November MarTech Conference, we discussed how AI can help marketers in their market research. The post AI is your key ...

As algorithms evolve and organic reach declines, marketing teams are facing hurdles connecting social media activity to real business value. New insights from Info-Tech Research Group reveal that ...

Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

When it comes to market research, finding panelists and receiving accurate and fast feedback to find the next business opportunity is a constant struggle. Market researchers need a way to gain ...

Your marketing will not be effective if you don’t deeply understand your customers. Market research is the best way to get close and personal with customers and is the foundation of an effective ...

A group of Alfred University students are assisting with the development of the Neighborhood Museum of Play by conducting ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...