Gregg Evans explained one theory as to the August start date in an in-depth article for The Athletic examining the particulars of Liverpool’s new deal with Adidas. He outlined: ‘It’s likely that the terms of Liverpool’s former contract with Nike have played a part in the new start date.

Liverpool’s deal with Adidas represents a major financial upgrade. The club’s current agreement with Nike provides a base fee of approximately £30 million per season, supplemented by 20% royalties on net merchandise sales. According to UEFA, Liverpool generated an impressive £122.8 million from their Nike deal during the 2023/24 season.

Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports say is a five-year agreement worth more than 60 million pounds per year.

Given Liverpool's huge lead atop the Premier League table all eyes are now focused on when they can lift the trophy.

We may still be two months away from the end of this year’s English Premier League, but it seems like a champion is set to be crowned as Liverpool sits 15 points ahead of Arsenal in the table.

Liverpool's lead at the top of the Premier League sits at 15 points after their closest title rivals Arsenal drew 1-1 with Manchester United at Old Trafford