Now who doesn’t want a fresh start? The post Lincoln Riley Announces Major NIL Changes Coming for USC appeared first on EssentiallySports.

USC has lagged behind developing a front office to help it navigate the NIL era. Lincoln Riley introduced staff he says will bolster the Trojans.

With Bowden staying at Riley’s house in the two weeks since arriving from Notre Dame, they have bonded quickly and believe they have assembled a coaching staff and a front office as strong as any

USC football finally seems to have a plan and structure under Lincoln Riley, but that begs the question: Why did it take so long to do all of this?