TOKYO (Reuters) -Sony Group President Hiroki Totoki will add the CEO role from April 1, while incumbent Chairman and CEO Kenichiro Yoshida will remain as chairman, the entertainment and technology conglomerate said on Wednesday.

In a preview of his coming leadership, Totoki led Sony's presentation at the Consumer Electronics Show in Las Vegas earlier this month, unveiling a raft of new entertainment initiatives.

Sony President Hiroki Totoki has been named the new CEO of the Japanese tech conglomerate, taking over from chairman Kenichiro Yoshida as part of a leadership shuffle. Totoki, who previously served as COO and CFO at Sony,

Sony has chosen long-serving finance head Hiroki Totoki as its next chief executive as the Japanese technology giant overhauls its leadership while steering a multibillion-dollar push into producing more original content.

Meanwhile, Kenichiro Yoshida, who currently holds both chairman and CEO roles, will continue solely as chairman.

Sony Group Corp. is appointing Hiroki Totoki as chief executive officer, a stamp of approval for the longtime finance chief’s push to expand the Japanese company’s entertainment reach.