It’s amazing how innovative a nascent brand gets when it doesn’t have the luxury of spending other people’s money. Bootstrapped since 2014, the JiMMY! Bar line of high-protein, low-sugar “bars with ...
Jim Simon knew nothing about the CPG world when he launched Jimmy Bars in 2014. A self-described “sales guy” whose background was in technology, Simon couldn’t find a snack bar that was high in ...
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