JCPenney is leaning on real-people storytelling and value messaging to get back into shoppers' consideration set, even as sales and traffic continue to lag.

JCPenney wants consumers to reconsider the meaning of a good deal as they head into the busy fall shopping season.

Brands like Denny’s and JCPenney are making odes to sitcoms and reality television in an effort to tap into nostalgia and get consumers who “hate” ads to pay attention.

The retailer is giving a platform to rising comedians to deliver their funny takes on the products we love most, hosted by Shaquille O’Neal "We knew we had to up our own game with a fresh, unexpected ...

Following years of declining sales and hours after its parent company, Catalyst Brands, announced plans to cut 9% of its corporate workforce, JCPenney is staging a comeback, and it's (literally) got ...

The critical holiday sales period is here, bringing to the spotlight a number of seasonal campaigns that brands have spent months — if not longer — fine-tuning in pursuit of a revenue surge. For ...

From technology and toilet decor (those were the days) to back-to-school and holiday fashion trends, the JCPenney catalog was the go-to guide for everything you could find in the department store.