JCPENNEY is closing an iconic department store for good after serving its community for four decades. The retail giant said ...

JCPenney is leaning on real-people storytelling and value messaging to get back into shoppers' consideration set, even as sales and traffic continue to lag.

JCPenney plans to open a new store in the next few months to replace its longtime home in Chicago’s Ford City Mall, according ...

Yes JCPenney! – is at it again, democratizing access to great fashion, this time by making real, everyday people the story ...

JCPenney is marking fall fashion in its own way with “The Other September Issue,” featuring actual teachers as models wearing ...

These adorable embroidered towels are nearly 44% off for a limited time.

JCPENNEY is preparing to close one of its department stores in a matter of weeks. The retailer has already closed several of ...

It serves four and is dishwasher- and microwave-safe.

Brands like Denny’s and JCPenney are making odes to sitcoms and reality television in an effort to tap into nostalgia and get consumers who “hate” ads to pay attention.