To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite ...

There have been countless iconic images that represent Detroit sports over the last century. All of these athletes accomplished those feats wearing Detroit logos, some of which have been long retired ...

What were these teams thinking? NBA logos are important to a team’s identity. There are a bunch of creative logos in the league and there are some who simply remained close to the original one ...