Patient acquisition cost (PAC) encompasses all the dollars your practice spends to find and acquire new patients. These costs are robust—factoring in everything from marketing to overhead expenses—and ...

Forbes contributors publish independent expert analyses and insights. I do mergers & acquisitions in retail/consumer and write about trends. The cost of marketing to consumers has become astronomical.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Software as a service (SaaS) startups use a variety of pricing models. Even in small niche SaaS markets, we can find different freemium, tiered, subscription, usage-based or other pricing strategies.