Step into a serene fairy-tale world with the Relaxing Cinderella Mirror ASMR Experience. This immersive ASMR session combines gentle whispering, soft tapping, and ambient magical sounds to create a ...

Over the past few years, YouTube has exploded with videos aimed at making viewers feel relaxed, tingly, and even sleepy — a sensation known as autonomous sensory meridian response (ASMR). Within the ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

If you came across a video by Maria, known to her more than 430,000 subscribers as GentleWhispering, without real knowledge of what she was doing, you might assume you’d entered a fetishistic YouTube ...

If you're wondering what the hell ASMR is, you're not alone. When ASMR videos started trending on YouTube and Instagram, I was perplexed, too, but I finally decided to see what all the fuss was about.

The one common theme across pretty much all ASMR content these days is the sound of gentle whispering.(iStock) The sound hits home when I close my eyes: I can sense the feeling of someone running ...

Can YouTube videos be intimate? ASMR video content may very well show that they can be. ASMR is a non-scientific term that stands for ‘Autonomous Sensory Meridian Response’, which specifically refers ...

ASMR - a strange tingle in the head caused by certain sights and sounds - is a growing YouTube subculture. Now scientists are starting to investigate what the possible causes might be. Just over a ...

ASMRtists, as they are called, type on keyboards, tap on brushes and whisper gently to induce "the tingles." But is there any whisper of scientific truth to the trend? Kalyan Boruah / Alamy The ...