It's often said that Generation X (people born between 1965 and 1980) are the forgotten generation who don't get any attention. But that's about to change, as people are finally talking about Gen Xers ...

As retail brands twist themselves in knots to get younger consumers into storefronts, they may be ignoring a key demographic at their own peril.

Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

So before the transition to the Greek alphabet, there was Generation X, Y (also known as millennials), and Z—and before them, it was baby boomers. Generations tend to be grouped in roughly 15- to ...

As prices rise, so does the pressure to spend–but which generation is getting the biggest hit to their wallets? According to a recent Capital One Shopping study, millennials dominate in total spending ...